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Sheryl Sandberg: Why we have too few women leaders (December 2010)

Facebook COO Sheryl Sandberg looks at why a smaller percentage of women than men reach the top of their professions — and offers 3 powerful pieces of advice to women aiming for the C-suite. As the COO at the helm of Facebook, Sheryl Sandberg juggles the tasks of monetizing the world’s largest social networking site while keeping its users happy and engaged.

Change is afoot!


Kettlebell Training for Building Muscle



Several people dream about building muscle and sporting fit and bulky bodies. It takes a lot of effort, commitment and patience to get there. You can hire a reliable personal trainer to help you achieve this.

However, you need to make the additional efforts yourself. If you wonder how to get abs fast, you need to know you will have to make several sacrifices too and also adapt your lifestyle.

Many trainers and dieticians will give you an assortment of tips and advice. At the end of the day, you have to choose what works best for you to help achieve your fitness goals. Here are five tips that can help in building muscle the right way when using kettlebells.

Eat Lots of Proteins

It is important to include a lot of proteins in your diet when trying to build muscle. If you are a vegetarian you should consult a dietician to help you plan a good protein rich diet. This doesn’t mean you should eat only protein when trying to build muscle. At the end of the day, your body does need a balance of other vitamins and minerals to stay healthy.

Perform Regular Workouts

You need to exercise regularly and consistently with kettlebells when you want to build muscle. You will have to exercise correctly and perform actual Build-the-muscle exercises. A qualified personal trainer will be able to teach you the right kind of exercises. In most gyms, the trainers will make you use weights to build muscles and other stationery equipment like Lat Pulleys and all. If you hire a personal trainer, you will be taught other kinds of muscle building exercise like pull-ups, push-ups too.

Take Professional Advice

You should always consult a professional that has the correct kettlebell certifications when you want to build muscle, and if you follow them on twitter you will always get the latest tips to get abs fast. Never try to build muscle on your own. Once you understand the steps involved and the things you have to do, it is easier to then take things into your own hands. A professional dietician will be able to tell you the right muscle building foods to eat. A good personal trainer will be able to teach you the right muscle building exercises. If you try to start out on your own without getting some professional advice, you may end up injuring yourself or realizing that you are taking more time than necessary to build actual muscle.

Don’t Overdo It

When people commit themselves to making their bodies bulkier and muscular, they may get obsessive. If you want to have the right muscle build in tune with your body, height and weight, do not start getting obsessed. Do not exercise all the time or get too picky about your foods. You have to be disciplined in order to achieve the objective but getting obsessive won’t help you achieve it any faster.

Understand your Body

Sometimes, you need to listen to your body to achieve certain fitness goals. Is your body being able to take the strain of exercises? If it is telling you to slow down, then slow down. If your body is coping then continue. But understand your body well.


If you would like to become a Worldwide certified kettlebell instructor, Functional Fitness Courses deliver them at their training campuses across Australia and Europe.

The Best Personal Trainer SEO for Beginners

Do You have a Google My Business Account for Your Personal Training Business Yet?

If you want your business to be popular instantly, then signing up with Google’s My Business Account. It works in your favour especially if you are offering services such as being a personal trainer or are running a fitness centre. Having such an account will mark you on a virtual world. In addition, your website will get positive reviews and comments, making you a popular and sought after in your area.

So, if you want to be a smart businessperson, then here are the steps you should take to be part of the Google My Business. If you train with the best personal trainer certifications they should provide you with a business module to accompany the fitness aspect of the course. My course offered a complete online fitness marketing course that shows you how to rank your website in Google.

Step 1: Are you already listed?

Just do a quick check on and see if you are not listed on Google Maps. A well-wisher or a Good Samaritan would have marked and listed your business already. It will also give you a list of your competitors, which will help you make informed decisions on how to get the edge over them. So, if your website is listed, then your step 1 is already complete.

Step 2: Did you create an account?

If you already have a personal account with Google, it is best you create a business account also. It is easier for future correspondence and also creates your own professional identity that you can add while creating the account. As a result, once your account is through, you can put up your fitness centre on Google Maps. If you already listed, then you can update the details as per your requirement like change in address or change in the name of the business.

Step 3: Did you enter your business details?

While this process can be a little tedious, it is necessary. Once you enter all the detail of your business, search engines can categorise your business accordingly. So, when a resident near your fitness centre is looking for a personal trainer, your business will pop up in the search engine results page. So, make sure you include personal trainer SEO keywords while keying the details of your business.

Step 4: Did your listing show up?

Since it has taken time for you to fill up your business details, it is understandable that the listing to show on Google will also take some time. Wait for a week or two. In the mean time, you can keep updating the information that you have written with popular keywords. In addition, you can also put out your offers and discounts so that once your website hits the search engine space, your business will keep you very busy.

Step 5: Have you optimised your listing?

In that 200 character space that is allotted to you, you need to put in catchy and fitness SEO keywords. In this way, when your future clients enter keywords regarding online fitness or personal training, they will get the address and details of your business.

Personal Training Personality – The Guru

As a personal trainer an important facet of your training is to include ‘Guru’ skills. When you conduct client consultations you have to convey to clients the right mix of guidance, expertise and motivation. There are dozens of personal trainers in the fitness marketing business so you have to develop the above mentioned skills to stand out and successfully build your client base. Ensure that you have all the requirements as mentioned below to help you in your quest.

The right qualifications
Your basic qualification should be a Certificate IV for fitness training. If you have a more advanced qualification you should try and add a fitness diploma and a degree in Bachelor – Applied Fitness. In case you would like to specialise in any particular fitness area or age group, such details should be mentioned when you meet/advertise for new clients.

Important requirements
Besides having the right qualifications it would prove useful for you as a professional personal trainer to be registered with the appropriate local organizations. Since such organizations have strict conditions for registering, being a member would enhance your standing. While this requirement is optional, more important is for you to have full insurance cover. Such insurance should cover both professional indemnity and public liability.

Finding a Niche
One of the quickest ways to fitness riches is to find a niche then serve it well. For example when I got started in the fitness industry I ran a fitness boot camp. I positioned my company as the go to guys for everything to do with boot camp and I did extremely well! These days I’m moving away from the boot camps and focusing more of my time and attention on Dangerously Fit Online Personal Training.