Sheryl Sandberg: Why we have too few women leaders (December 2010)
Facebook COO Sheryl Sandberg looks at why a smaller percentage of women than men reach the top of their professions — and offers 3 powerful pieces of advice to women aiming for the C-suite. As the COO at the helm of Facebook, Sheryl Sandberg juggles the tasks of monetizing the world’s largest social networking site while keeping its users happy and engaged.
Do You have a Google My Business Account for Your Personal Training Business Yet?
If you want your business to be popular instantly, then signing up with Google’s My Business Account. It works in your favour especially if you are offering services such as being a personal trainer or are running a fitness centre. Having such an account will mark you on a virtual world. In addition, your website will get positive reviews and comments, making you a popular and sought after in your area.
So, if you want to be a smart businessperson, then here are the steps you should take to be part of the Google My Business. If you train with the best personal trainer certifications they should provide you with a business module to accompany the fitness aspect of the course. My course offered a complete online fitness marketing course that shows you how to rank your website in Google.
Step 1: Are you already listed?
Just do a quick check on https://www.google.com/local and see if you are not listed on Google Maps. A well-wisher or a Good Samaritan would have marked and listed your business already. It will also give you a list of your competitors, which will help you make informed decisions on how to get the edge over them. So, if your website is listed, then your step 1 is already complete.
Step 2: Did you create an account?
If you already have a personal account with Google, it is best you create a business account also. It is easier for future correspondence and also creates your own professional identity that you can add while creating the account. As a result, once your account is through, you can put up your fitness centre on Google Maps. If you already listed, then you can update the details as per your requirement like change in address or change in the name of the business.
Step 3: Did you enter your business details?
While this process can be a little tedious, it is necessary. Once you enter all the detail of your business, search engines can categorise your business accordingly. So, when a resident near your fitness centre is looking for a personal trainer, your business will pop up in the search engine results page. So, make sure you include personal trainerSEO keywords while keying the details of your business.
Step 4: Did your listing show up?
Since it has taken time for you to fill up your business details, it is understandable that the listing to show on Google will also take some time. Wait for a week or two. In the mean time, you can keep updating the information that you have written with popular keywords. In addition, you can also put out your offers and discounts so that once your website hits the search engine space, your business will keep you very busy.
Step 5: Have you optimised your listing?
In that 200 character space that is allotted to you, you need to put in catchy and fitness SEO keywords. In this way, when your future clients enter keywords regarding online fitness or personal training, they will get the address and details of your business.
As a personal trainer an important facet of your training is to include ‘Guru’ skills. When you conduct client consultations you have to convey to clients the right mix of guidance, expertise and motivation. There are dozens of personal trainers in the fitness marketing business so you have to develop the above mentioned skills to stand out and successfully build your client base. Ensure that you have all the requirements as mentioned below to help you in your quest.
The right qualifications
Your basic qualification should be a Certificate IV for fitness training. If you have a more advanced qualification you should try and add a fitness diploma and a degree in Bachelor – Applied Fitness. In case you would like to specialise in any particular fitness area or age group, such details should be mentioned when you meet/advertise for new clients.
Besides having the right qualifications it would prove useful for you as a professional personal trainer to be registered with the appropriate local organizations. Since such organizations have strict conditions for registering, being a member would enhance your standing. While this requirement is optional, more important is for you to have full insurance cover. Such insurance should cover both professional indemnity and public liability.
Finding a Niche
One of the quickest ways to fitness riches is to find a niche then serve it well. For example when I got started in the fitness industry I ran a fitness boot camp. I positioned my company as the go to guys for everything to do with boot camp and I did extremely well! These days I’m moving away from the boot camps and focusing more of my time and attention on Dangerously Fit Online Personal Training.