Personal Training Personality – The Guru
As a personal trainer an important facet of your training is to include ‘Guru’ skills. When you conduct client consultations you have to convey to clients the right mix of guidance, expertise and motivation. There are dozens of personal trainers in the fitness marketing business so you have to develop the above mentioned skills to stand out and successfully build your client base. Ensure that you have all the requirements as mentioned below to help you in your quest.
The right qualifications
Your basic qualification should be a Certificate IV for fitness training. If you have a more advanced qualification you should try and add a fitness diploma and a degree in Bachelor – Applied Fitness. In case you would like to specialise in any particular fitness area or age group, such details should be mentioned when you meet/advertise for new clients.
Besides having the right qualifications it would prove useful for you as a professional personal trainer to be registered with the appropriate local organizations. Since such organizations have strict conditions for registering, being a member would enhance your standing. While this requirement is optional, more important is for you to have full insurance cover. Such insurance should cover both professional indemnity and public liability.
Finding a Niche
One of the quickest ways to fitness riches is to find a niche then serve it well. For example when I got started in the fitness industry I ran a fitness boot camp. I positioned my company as the go to guys for everything to do with boot camp and I did extremely well! These days I’m moving away from the boot camps and focusing more of my time and attention on Dangerously Fit Online Personal Training.